Publication
Newspaper or TMC product. Sunday Denver Post, Monday Denver Rocky Mountain News, etc.
Package
A collection of one or more preprints or products inserted into a jacket for insertion into a publication. Each package is given a name, known as the package code, which is used to identify the package by type and to establish its defaults.
Ad Zone
A geographic division of the publication’s distribution normally sold to customers placing insert advertising. Advertising Zones are formed by combining one or more Advertising Routes. The ad zone then serves as shorthand notation for the associated routes.
Ad Route
The lowest level of distribution that can be targeted for insert distribution. An ad route generally consists of one or more circulation carrier routes that share the same advertising zone, class of sale, and other marketing elements. An ad route may be a member of only one ad zone, but may be a member of an unlimited number of alternate zones.
Alternate Zone
A group of ad routes that shares a common element, and can be geographic or demographic in nature.
Preprint Version
The physical preprint stock to be inserted according to one or more preprint orders. A version is uniquely identified by its Preprint Code (name) and a Version Date, which may be assigned by the printer or designated to match the intended publication date. Versions are used to track all inventory movement and stock status, and provide a means to clearly track and identify preprint orders without corresponding inventory or on-hand stock not covered by a preprint order.
Your Data, Your Way™
It makes a difference.
Burt Technologies, Inc. excels at integrating The BURT System with foreign systems, be they administrative or production control systems.
The BURT System contains virtually all of the packaging & distribution data any up- or down-stream system may require. Data from your BURT System can be provided in many different forms, including:
- Standard report form, using legacy output
- Interface extract files
- True integration with cooperative systems via the BURT Open Control Interface (OCI).
- Advanced Technical Solutions (ATS), Inc.
The BURT System™ is integrated with Circ2000 at both the Arizona Republic and the Omaha World-Herald.
Via the open integration module BURT LineManager™, The BURT System™ provides the necessary data to administer this system at the Omaha World-Herald's new Freedom Center.
Via the open integration module BURT LineManager™, The BURT System™ is integrated with Enternet's machine controls at sites including The Houston Chronicle, Denver Newspaper Agency, Fort Worth Star-Telegram and Fresno Bee.
Via the open integration module BURT LineManager™, The BURT System™ provides the necessary data to Ferag's ICS™ at the Omaha World-Herald's new Freedom Center.
Circulation downloads from GEAC are a part of the daily BURT System™ operations at several sites including The Orlando Sentinel, The Vindicator (Youngstown, OH) and Lancaster Newspapers (PA).
Via the open integration module BURT LineManager™, the BURT System™ is integrated with the General Electric machine controls at sites including The Orlando Sentinel, Arizona Republic, Omaha World-Herald and Dallas Morning News.
The BURT System™ receives daily circulation extracts for the benefit of packaging & distribution at several sites including Detroit Newspapers and The Journal News, White Plains, NY.
The BURT System™ produces the necessary proprietary data extracts to provide machine set-up and run information to the Image NT control system at several sites including The Journal News, White Plains, NY.
The BURT System™ is integrated with Miracom's control system via the BURT Open Control Interface (OCI).
Via the open integration module BURT LineManager™, The BURT System™ provides the necessary data to administer Motion Systems' bundle distribution system at the Omaha World-Herald's new Freedom Center.
The BURT System™ is interfaced with Lincs™, WinLincs™ on SLS-1000(R) and SLS2000(R) at numerous sites including The Baltimore Sun, Macomb Daily, and the Atlanta Journal-Constitution. The BURT System™ is wholly responsible for all order entry associated with Philadelphia Newspapers' StreetSmart program, and is interfaced with Muller Martini's SAM™ system in support of this endeavor.
- Neasi-Weber, International
Circulation downloads from DISCUS are part of the daily BURT System™ operations at numerous sites including the Denver Newspaper Agency and Atlanta Journal-Constitution.
Circulation downloads from the PBS circulation are a part of the daily BURT System™ operations at several sites including The Gazette (Colorado Springs), Oakland Press and Fresno Bee.
The BURT System™ is integrated with Quipp's inserter control system via the BURT Open Control Interface (OCI).
BURT loading data is downloaded to the Windab palletizer at the Atlanta Journal-Constitution.
Customer-specific Interfaces
Over the years, we have been asked to either receive or provide data in a manner other than supported in our published file interchange specification. We at Burt feel that it's your data and you should be able to manage it your way.
Examples of some of the customer-specific interfaces we've developed over the years include:
The BURT System™ receives circulation draw and order routing information from the proprietary mainframe-based PTS system. Post-production information is uploaded back to this system for billing and accountability.
- Atlanta Journal-Constitution
The BURT System™ receives circulation draw and order routing information from the proprietary mainframe-based AIM system. Post-production information is uploaded back to this system for billing and accountability.
